5 reasons why you should enable social sharing in your email campaigns

Adding social media icons to your email campaigns with Rocketmailer’s social sharing feature takes just a few seconds, but it can increase your campaign’s reach and help you identify your most avid followers. Who knew all of that could be as simple as pushing a couple of buttons?

If you’re new to this whole email plus social networks thing -or if you know your way around Twitter and Facebook but just aren’t sure whether you want to try Rocketmailer’s social sharing feature – take a look at the reasons why we think it’s worth doing.

1. Harness the reach of social media

A single share can be really powerful because of the number of followers that one email recipient can reach. How powerful could this be, you ask? Well, according to research the average Facebook user has in the region of 250 friends. Quite simply, that means that every 1,000 email subscribers represents a potential audience of 234,000 people! (Actually it’s exponentially more than that because shared content can be shared further once it’s in the network.)

2. Share the idea of, well, sharing

You may have readers who are already active on social networks and just haven’t considered how their followers and friends could benefit from your content. It’s a simple idea, but adding the icons to your emails helps connect those dots for your audience members who just haven’t thought to share your campaigns with their contacts.

3. Grow your email list

This may seem obvious, but when your content is shared on social networks, it’s typically being shared with a group of people who share common interests, so it’s already likely relevant. With that in mind, we’ve made it easy for them to sign up from the landing page if they’re interested in getting future emails from you. So not only might your email get shared … but you might also gain new subscribers.

4. Pave a road that’s already being travelled

Even if you haven’t seen it, your recipients might already be sharing your content. Emma’s social sharing icons simply give them a shortcut to doing it easily.

5. Pinpoint your most loyal fans

Having your audience share your content is quite an honor, of course, so you may want to provide something special for those people who regularly share or help you spread an important message. Check out your response page in Rocketmailer to see who’s sharing, and on which platforms, to see who your most loyal fans are

Please contact us if you want to find out more about the Rocketmailer bulk email solution, or email marketing in general.

Hermanus Huisamen | director of business development


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