In digital marketing, the golden rule is to always start with what you own, make it work harder and better for you, and then expand.
Self-owned media includes your website and email. You already know that using every day email branding is a powerful marketing tool to drive traffic to your website, social media platforms and newsletter subscriptions.
But, and this is a big BUT, did you know that up to 35% of emails get opened on mobile?!
Given statistics and consumer behavior across the globe, it would be safe to say that, 2012 will probably turn out to have been the year of mobile. Most of the big brands either already have a mobile Web presence or are launching their mobile websites while you are reading this.
Scrolling up and down and from left to right and zooming in and out on websites not optimized for mobile usage is a real pain in the neck. And I’m sure that you – just like me – and 99% of all mobile Web users (according to research) have abandoned such sites, purely because they are impossible to navigate.
So, imagine the seamlessly positive experience you can offer your clients and prospects if they could just breeze through from their email on mobile to your optimized mobile website.
Put some QR codes into the mix and your marketing possibilities, incorporating your mobi site becomes endless. Including QR codes in your print adverts, brochures and business cards bring these seemingly static hard copies to life, and allow your clients instant access to your mobile website.
In Africa alone, there are more than 650 million mobile users and globally, 40% of mobile users are browsing the Web on their handsets.
Optimizing your website for mobile today – and doing it the right way – will give you a real advantage over your competitors. Plus, it will show your valued customers and site visitors that you are doing everything within your power to make THEIR lives easier and provide them with an enjoyable and positive browsing experience.
I know time and money are your most precious commodities, but fast and affordable mobile conversion solutions now exist and your business and brand can be at the fingertips of millions of prospects on mobile within 24-48 hours.
Your clients and prospects may be abandoning your website on their handsets as we speak . . .