Email Media: 10 cool things

Go beyond signature design! Rocketseed email media can do so much more. We have rounded up our top 10 cool things your email media can do to drive results using your employee email traffic. 1. Generate real-time alerts to a designated person not just to the sender As well as alerting the sender about recipient engagement in real time, Rocketseed can also be configured to notify a specific person or team instead. So for example, if you are planning an event, all customer interest can be channelled directly to the person(s) responsible for event attendance. 2. Behavioral targeting – Serve targeted … Read more

The anatomy of our new Response overview revealed

Enough teasing, we’re ready to show you the goods You may have heard that we’re completely revamping our Response overview to give you more visualized data and even deeper insights into your email results – all to help you get better every time you send. Your results will automatically update too, which means you no longer have to keep hitting refresh on your browser to see your latest opens, clicks and shares. Just open the new Response overview once, and watch the results roll in. So what’s it look like, and what’s new about it? Let’s take a look! 1. … Read more

How to add preheader text to email (and why you should)

You know the slightly grayed out text that shows up after the subject line when checking emails in your Gmail account or on your phone? That’s preheader text. Now Rocketmailer customers can control what that text says, which gives you the ability to add content without extending the subject line beyond the cutoff point. It’s great because it can tease the content of your email (and catch the eye of someone scanning their inbox), and then with a little coding magic, it goes away when the email is opened. Here’s how it works. Just fill out the preheader text field … Read more

5 reasons why you will love the new Rocketmailer template wrapper

Good news! Rocketmailer’s template wrapper has been given a brand new, stylish makeover. So what exactly is a template wrapper? It’s basically the header and footer of an email template that houses all of your email necessities, like the view online link, social sharing buttons, physical address, etc. Here are 5 reasons why you and your audience will love it. 1. It looks great. The new wrapper has a modern look and feel that perfectly complements your email template design. Plus, it’s mobile-optimized so it looks awesome on any device. 2. Your content comes first. We’ve moved the view online link … Read more

Why you need email security now!

In today’s electronic world, email is critical to any business being competitive. In most cases it now forms the backbone of most organisations’ day-to-day activities, and its use will continue to grow. As email becomes more prevalent in the market, the importance of email security becomes more significant. An inbox full of spam can be quite aggravating. But spam can be more than a mere irritant. It often carries malicious software. And, in the guise of legitimate offers from real companies, spam can direct unknowing employees to websites that silently deposit malicious files or viruses. New email viruses are released … Read more

What to include in a Design Brief

Here at Pixel Perfect Interactive we deliver design services across the creative spectrum and the importance of a solid brief can’t be emphasized enough. There are a number of basic parts that any good design brief includes. Ensuring that my clients include each of these in their brief makes my job that much easier and simplifies the process which in turn leads to shorter turnaround times and better client relationships. What is a design brief? A design brief is a document completed by an individual or organization that outlines the objectives and expectations of the creative project and covers an … Read more

Heartbleed SSL Vulnerability Mitigation

A serious security flaw has been detected in the OpenSSL protocol used to encrypt web-based communication including email, banking and other sensitive web applications. We are taking proactive steps to ensure the security of our email media applications. Before the vulnerability was detected on April 8, passwords for sending and receiving email, as well as for access to secured websites, banks and social media could have been compromised. In the case of your email media services, only outbound email passwords are at risk, but the problem is potentially much wider. The original software flaw was introduced two years ago in … Read more

5 EXTREME OFFICE SPORTS – 2.OH!

Here at Clikit Media we set the bar pretty high when it comes to our extreme activities (as well as our service levels I might add!). South Africans are notoriously immune to danger and we just love pushing the limits, however, there are some people – some on our staff, actually – who just like to take it up a notch. When you have colleagues with nicknames such as Willeklong, Panga, Powerman and Sarge, it should probably be an indication of the type of specimen we’re dealing with. Ah, and yes, let’s not forget to mention that our petite female … Read more

Are you in a state of mobile denial?

The one question that business owners should not be asking anymore is “Why do I need a mobile site”. Unless of course if you are not concerned about losing out on a growing number of new customers and revenue every day. The stats and facts showing ever increasing mobile usage and purchase decisions related to mobile is undeniable, but just thinking about your own personal mobile usage and behavior should supply ample proof that no mobile site equates to lost business. More than 90% of visitors abandon websites not optimized for mobile. Combined with the following stats and facts it … Read more

Why you should NOT use Email Archiving

There are various advantages to hosted email archiving – legal compliance, business continuity, less clutter, reduced costs, comprehensive search – to name but a few. But maybe you’re a fearless maverick, and none of those things matter to you. So for all the rebels out there, here are our ten best (tongue-in-cheek) reasons why you should not use email archiving: 1. You have no interest in your Intellectual Property.  Secrets are meant to be shared, and information wants to be free. 2. You love playing hide and seek…with lost email. Locating critical lost email is your favorite use of IT resources. 3. … Read more

Why mobile optimised websites is a “must have”

The use of mobile devices has skyrocketed and will continue to do so. Any business not adapting their digital environment to cater for this runs a very real risk of becoming obsolete or at best losing ground to their competitors. Supporting Stat 1: Mobile users will surpass desktop users before the end of 2014 Take a moment and think about how you use your own smartphone or tablet. Odds are that you’ve frequently visited websites that you couldn’t easily read or interact with. You might be clicking through from an email, viewing a video or shopping, but if the website … Read more

Clikit Media hosts successful POPI workshop

The Protection of Personal Information Act (POPI) recently signed by the President has set conditions for how personal information is processed. A lot of uncertainty in the marketing industry as to what the impact will be on electronic communications prompted Clikit Media to arrange a workshop on this complex law. John Giles from Michaelsons, one of the leading IT lawyers in South Africa presented an overview of POPI  to thirty of Clikit Media’s Cape Town based resellers. The workshop, which was held at the centrally located Colosseum Hotel, was well received by all and feedback received points to it having … Read more

You’ve Got Meal competition

We know that you’re pulling 25 hour days working on your brilliant communication and email campaigns, so we thought we’d replenish the energy reserves by sending you a lekker lunch…mahala…for free…gratis! We will be giving away DAILY lunches till end November and sending it to your office! Here’s how to enter… All you need to do is: follow us on Twitter (@ClikitMedia) tweet us your meal of choice and include hashtag #youvegotmeal and the link to this blog post Example: “@ClikitMedia BURGER #youvegotmeal LINK” You can choose one of these 3 meals: Cheese Burger Salad Chicken Wrap **Note that if … Read more

Clikit Media partners with Securicom to offer comprehensive email security and business continuity solutions to SME’s

Clikit Media, a distributor of best of breed marketing and new media solutions to the SME market has partnered with a specialist provider of managed IT security solutions, Securicom to distribute Securicom’s comprehensive email security and content management solution, ePurifier, and its robust email archiving and business continuity service, MailVault, in Southern Africa. Clikit Media’s well-established distribution channel incorporates partners across the media, marketing and information technology landscapes. Focusing exclusively on SMEs, the company provides advice, and cost effective products, solutions and strategies to help businesses grow. Securicom’s powerful email solutions are a good fit for Clikit Media which is … Read more

5 ways you can make your emails look great on a mobile device

Everyone’s talking about mobile email right now, but with all the talk, it can be hard to know where to start. Never fear – we’ve got five easy tweaks you can make to your next email campaign to ensure it looks great on screens big and small. Shorten your header. A simplified header that’s 50-100 pixels in height looks just right on a mobile device. Enlarge your text and buttons. Body copy should be about 14 pt and buttons should be 45 pixels. That keeps everything fingertip friendly. Choose your images wisely. Bold images with a single focus render great on … Read more

Rocketmailer now integrates with SurveyMonkey!

Connect your accounts for one-click access to the leading online survey tool If you’re in the business of creating online surveys to collect feedback from customers, volunteers, and colleagues, then you’re probably one of the 15 million people who rely on SurveyMonkey. Well, we’ve got great news! Now in Rocketmailer, you can connect with your SurveyMonkey account and have one-click access to surveys you can link to right from your mailing. It’s the easiest way to send your survey invitation in style. This new integration is just one of the many ways we’ve streamlined workflow in the new drag & drop … Read more

Rocketmailer’s signup forms get a few new features

Build better opt-in forms with more customization and notifications It’s time to highlight a few new features that we’ve added to Rocketmailer’s signup forms, those helpful little screens that connect to Rocketmailer and allow new subscribers to join your email list. Quite simply, they’re more flexible than ever. Customize your forms We’ve always wanted to make sure you can customize your signup forms to collect the member information you need, whether or not you have web development skills. That’s why it’s easy to add your company logo as well as collect first and last names, company name, birthday and more … Read more

Google Analytics tracking to your email campaigns

Track visitors to your website that arrive from Rocketmailer links We’ve connected Rocketmailer to Google Analytics! Now you can track visitors to your website who clicked on links in your Rocketmailer emails. How to connect an Rocketmailer mailing to Google Analytics: If you already have a free Google Analytics account, connecting your Rocketmailer mailing to Google Analytics is a piece of cake. Create your mailing and get ready to send. On the send page, you’ll see a field for Google Analytics. Simply type the campaign name that you’d like to show up in Google Analytics. (It may be a good … Read more

Go Green – Go Fax2Email

Although Fax2Email is not a new concept, it is still very much relevant. With the very high importance placed on being less wasteful and reducing our reliance on the earth’s natural resources, Fax2Email has many advantages over the historic manner in which we received faxes. Fax2Email allows for significant savings on paper, toner and equipment maintenance. Reducing costs while also reducing your carbon footprint makes this the one of the easiest decisions you’ll ever have to make! Clikit Media will facilitate the transfer from your existing fax number to free individual Fax2Email numbers for you and your staff by creating … Read more

5 reasons why you should enable social sharing in your email campaigns

Adding social media icons to your email campaigns with Rocketmailer’s social sharing feature takes just a few seconds, but it can increase your campaign’s reach and help you identify your most avid followers. Who knew all of that could be as simple as pushing a couple of buttons? If you’re new to this whole email plus social networks thing -or if you know your way around Twitter and Facebook but just aren’t sure whether you want to try Rocketmailer’s social sharing feature – take a look at the reasons why we think it’s worth doing. 1. Harness the reach of … Read more

When’s a good time to send your email campaigns?

We’re often asked when the best time to send email campaigns might be, and if there are days or times to avoid. While there’s no magic send time, there are a few commonly held notions about the timing of email campaigns. Remember that your best chance of getting people to read and respond is during the first few hours after delivery, so making sure your emails arrive when people are most likely to be in front of their computers (and paying attention) is the real key. With that in mind, mailings that go out Tuesdays through Thursdays have traditionally fared … Read more

Categories of Email Marketing: A Brief Description

We often find that when mentioning or discussing email marketing, there exists a perception that this only relates to bulk email, such as promotional mails or newsletters. This is in fact not the case. Email can be divided into three distinct categories, being Everyday Business Email Bulk Email Transactional Email. Although different in purpose, all three of these categories can and should be optimized to assist in your marketing efforts. Everyday Business Email These are the daily emails we send to customers, prospects, suppliers and partners every day using our email clients such as Outlook, Gmail, Macmail etc. Typically this … Read more

Social Media: A meeting place rather than a market place

The majority of businesses misunderstand the context of customer relationships when using social media and attempt to do the hard sell rather than seeking to engage and connect with customers. Businesses need to proactively use and market their social presence with platforms like Facebook and Twitter, ensuring social interaction with both existing and new potential clients at large. In my opinion, the primary rule of social media interaction is less “selling” and more “engaging”. Through engagement people gain confidence and trust in a company or brand and will naturally feel more comfortable in doing business with them at some time … Read more

Is your Rocketseed Mail branding all that it can be?

The Rocketseed Mail solution incorporates a host of features enabling users to optimize their everyday email communication. Very often we find that our clients are not considering all the features during the conceptualization and design stages and thus not capitalizing on all the benefits of the product. In light of the above we thought it might be apt to highlight some of the elements that we feel can add value to your email branding and marketing efforts. Banner Management Rocketseed Mail’s main feature is its multifaceted banner management system. Every time you send an email, your banner will appear when … Read more

Inovocom uses Rocketseed Mail to “communicate with confidence”

Inovocom operates two of the largest independent office supply dealer groups in Southern Africa, Office Active and Office Club. Stationers belonging to these dealer groups are independent businesses who are able to offer their customers the benefits of dealing with a national supplier, while retaining the personal touch of an independent local business. Inovocom supports the independent dealers with tools to enhance their business, which generally they are unable to afford on their own or implement from a time or technical point of view. One of the successful tools that Inovocom has introduced across the group is the Rocketseed Mail … Read more

Why you should not send bulk email from your PC

The importance of newsletters / bulk email as marketing tools is well established. Other forms of bulk email, such as promotional mailers and surveys have an equally important role to play in your marketing efforts. If you are sending bulk email campaigns using your everyday email client, then please think again! You could be doing more harm than you know. I’d like to give you an overview of why it isn’t a good idea to send bulk emails via your everyday email client, such as Outlook/Mac Mail or webmail, such as Gmail/Hotmail and why using a bulk email platform is … Read more

Winelands Dental and Clikit Media – Smiles all the way!

Winelands Dental is a dental and aesthetic practice based in Stellenbosch and under the leadership of Dr Louis van Niekerk. Dr van Niekerk has built several successful practices in South Africa and the United Kingdom whilst continuing his post graduate studies. Using the latest technology, Dr van Niekerk offers a comprehensive aesthetic and dental experience that is in line with his exacting standards. Integral to this experience is the communication between Winelands Dental and their patients. The Rocketseed Mail and Rocketmailer solutions offered by Clikit Media ensures that Winelands Dental is able to optimize all email communication to patients, ensuring … Read more

Newsletters: What are bounces?

Bounces: emails / newsletters that were kicked back as undeliverable by the receiving server Before an email can reach someone’s inbox, it has to be accepted by the host server. Emails that are rejected at the server level are called bounces, and there are two types: A soft bounce is usually more temporary in nature: an overflowing inbox, a temporary server problem, etc. Soft bounces remain in your active list and will be tried again the next mailing. If they fail to get through for four consecutive mailings, soft bounces are then moved to the Rocketmailer error bin. A hard bounce indicates a more serious … Read more

The Importance of Newsletters as a Marketing Tool

Newsletters are an extremely valuable marketing tool used by ourselves as well as by our customers. One of the most important tasks for a business is to maintain contact with its customers. Developing a newsletter program with a solid audience will prove to be a very important marketing asset for the duration of your company. Think about how on any given website you only have a few seconds to capture the attention of a visitor before they are gone forever. Developing a strategy to attract new customers and retaining existing clients is crucial to successful marketing. Maintaining a company blog … Read more

Kim Ikel & Clikit Media: Partners through trust

Kim Ikel has gained success and respect as a certified and professional Life & Business coach. Specialising in training, workshops and coaching – the results have been commendable and labelled as ‘life-changing’. Building rapport and a sound trust relationship with clients from inception is vital in a Coaching relationship. The Rocketseed Mail branding & marketing tool undoubtedly underwrites this principle. In the process of coaching individuals and companies toward success, a dynamic brand profile is a definite benefit. Immediate trust and brand elevation is ensured through the Clikit Media product, and Kim, who coaches Sales & Management teams as well … Read more

Exciting changes coming to Rocketmailer!

Starting very soon, you’re going to notice a few changes to our Rocketmailer platform. I thought it might be helpful to provide a bit of context around what you’ll see and how it will affect your Rocketmailer experience. Clikit Media is all about providing great technology products, backed up by our dedicated team delivering the best possible customer service to our clients and partners alike. We are sure that these changes will enhance the product experience for all our Rocketmailer users. So what’s all the change about? Well, over the past year or so, the team behind Rocketmailer have been: … Read more

Ryk Neethling Swimming Schools (RNSS) and Rocketseed Mail – A winning combination!

Ryk Neethling Swimming Schools (RNSS) operate at various venues across South Africa. It is important for Ryk and his team to deliver, not only consistent branding on all their everyday emails, but also to communicate relevant information effectively to recipients. The centralized control and compliancy that Clikit Media delivers via their patented Rocketseed Mail solution made Rocketseed Mail the obvious choice to fulfill this need. By inserting targeted and measurable campaigns into every business email, RNSS have optimized their most trusted form of communication – their everyday business email. “As a four time Olympian I understand the importance of consistently … Read more

Are you ready for mobile? Your customers are…

In digital marketing, the golden rule is to always start with what you own, make it work harder and better for you, and then expand. Self-owned media includes your website and email. You already know that using every day email branding is a powerful marketing tool to drive traffic to your website, social media platforms and newsletter subscriptions. But, and this is a big BUT, did you know that up to 35% of emails get opened on mobile?! Given statistics and consumer behavior across the globe, it would be safe to say that, 2012 will probably turn out to have … Read more

Clikit Media integrates Rocketseed platform with Office 365

With the growing popularity of cloud based technologies for the business community, Microsoft has recently launched Office 365 in South Africa. Office 365 is a line of collaborative Microsoft Office-like tools that users can access on the web, including Exchange server and Email application. This is an attractive option for businesses that don’t want to have the overhead of managing their own environment, nor be bound by the restraints imposed by providers of Hosted Exchange services. This is good news for users who would like to route their email from their Exchange server to an email archive, mail scanner or … Read more

Protect your online reputation

Online reputation management (ORM) has become critical for most companies or establishments in their public relations strategy. With the advent and entrenchment of Social Media even more online conversations are happening today. At this moment, are you aware of what is being said about your brand or your company? Whether right or wrong, what is being said online will undoubtedly have a major influence on how others perceive your company. I am of the opinion that online reputation is one of the biggest dangers for any company’s future success. A negative review or comment about your business can cause serious … Read more

If branding doesn’t matter, what’s up with peacocks?

5 ways to maintain a strong brand in a tight economy. If you are a business, a product, or even an individual, your branding matters. The truth is that first impressions DO count, so creating and maintaining a strong brand is crucial to how you present yourself and your company. But times are hard and you may be pressed to find budget for developing/maintaining your brand, so we’ve put together a list of things you do can do right now, on a low budget, to supplement your marketing and promote your brand. Like most things, if you set up a … Read more

Clikit Media appointed as sole distributor

Here we are at last. For those of you not yet in the know. Clikit Media has been appointed as the Sole distributor for Rocketseed Mail, Rocketmailer & RocketLink to the SME market in Southern Africa (If you’re confused, please read the initial Rocketseed press release here). This is our first communication under the new Clikit Media brand and we hope you are as excited as we are. The journey will be a memorable one. For all practical purposes, it is business as usual. We have worked hard over the last couple of months to ensure that this transition is … Read more