Many people have jumped on the gravy train that is social and mobile media. Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email (marketing) is dead.
Not true. Email marketing is a value exchange between business and customer. You’re essentially trading your information for their time. Thus, with a strong content driven campaign, email is more powerful than any other digital channel.
Why? Because it has the ability to centralize the conversation about your business or information about your product to a highly personal environment — your inbox.
Email provides a direct line of communication between marketer and the decision maker. Email marketing provides the most direct line between product introduction and sales conversion.
It’s also amazingly cost-effective and according to the Direct Marketing Association, delivers around 4,300% ROI.
Good newsletter content keeps your customers engaged, keeps the relationship active and mutual, and allows you to leverage off the relationship in moving your products and services through diital word of mouth to other prospects.
With email marketing you’re able to deliver quality, niche content to your customers and prospects who in turn can share that with their peers.