How many emails do you send at work every day?
Well, if you “do the math”, you’ll realise that you are personally sending out around 1,000 emails every month and, in fact, by the end of the year you will have sent at least 10,000 emails. That’s a pretty big digital footprint.
Then think about your company as a whole, and how many emails cumulatively are being sent to customers, potential customers and business partners. Even a small-ish company of 10 employees is sending out at least 100 000 emails a year.
And critically, that is the number of marketing opportunities that are currently being wasted by many companies.