Why everyday email?
of all business correspondence occurs via email.
yet, companies continuously spend their marketing budget on the other 15%. why?
number of emails on average sent by user per year
time spent communicating, but not marketing.
average click through rate
optimum return on marketing investments. not bad for a 30 year old technology
hours spent by staff sending and receiving email per year.
time spent communicating with clients, prospects, consumers, suppliers, i.e.: your target audience
average open and delivery rate of everyday email the highest