One of the first things you (sub)consciously note when receiving an email is an individual’s personal signature, which leave an immediate impression on you. The brain immediately sends off signals of whether the sender, especially if not communicated with before, is professional, creative, cutting edge, and most importantly, worth your time.
Enormous marketing budgets are spent on the creation of (hard copy) business cards, and rightfully so, as a positive impression is more likely to lead to a follow through for business opportunities. In the modern age, the same applies even more for an email signature as individuals do more and more business via the communication tools that technology provides.
More than 80% of all communication in your business happens on email sent to your most valuable audiences – customers, prospects and business partners. It is therefore vitally important not to overlook email signatures as a marketing strategy that has the power to correctly reflect and promote your business and brand consistently. You need to consider how you are utilising all business emails as a key business marketing opportunity.
Elzet heads up the client services team at Clikit, engaging with clients and ensuring expectations are met. She believes in building rapport with clients and colleagues alike based on a foundation of trust and accountability.
Socialising with friends, biking and listening to music are some of her favourite pastimes. Weekends and holidays are often spent hunting down fine wine and great food spots in SA and abroad.
