Why does email marketing have VALUE

convincing your boss
that email marketing has value
[COUNTER ATTACK THESE QUESTIONS FROM YOUR BOSS]
Why should we spend more time and money
on it?
• The ROI on email marketing is 4300% (DOUBLE
that of any other digital channel).
• 66% of online consumers have made a purchase as a result of an email.
• It’s cost efficient.
Can’t we get the same results from social?

• Rather use a channel you already own and control.

• Email is consensual, personal and acutely targeted.

• Social and Email does not have to be in competition
with each other, they can work together to ensure
maximum value.

our “it” does not understand the value of
email, why?
• Get new IT staff who understand what digital
marketing means and what the future holds
for those who won’t innovate.
Will this not be time consuming?
• No, you and your staff already do this on
a daily basis.
Email IS the primary way of communication with your most
valuable audience, customers, prospects, suppliers and partners.
Use this marketing tool wisely!
CLICK to start email marketing »

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