Email Media: 10 cool things

Go beyond signature design! Rocketseed email media can do so much more.

We have rounded up our top 10 cool things your email media can do to drive results using your employee email traffic.

1. Generate real-time alerts to a designated person not just to the sender

As well as alerting the sender about recipient engagement in real time, Rocketseed can also be configured to notify a specific person or team instead. So for example, if you are planning an event, all customer interest can be channelled directly to the person(s) responsible for event attendance.

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2. Behavioral targeting – Serve targeted banners to recipients who have previously clicked on a particular message

In addition to the smart rules that determine which campaign is added to an email, Rocketseed can also be used to serve targeted media to recipients based on their previous engagement. This functionality could be used to communicate additional info about a new product in subsequent emails if the customer had previously clicked on “find out more!”.

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3. Designate which banner you want to append to your email

Sometimes it’s good to be able to choose a specific message when you suspect that a customer might have a particular interest in a new product or service. Every campaign template loaded in Rocketseed has a corresponding keyword. By using a keyword when they send an email, your teams can determine which of the current campaigns they would prefer to leverage in a customer communication.

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4. As well as driving web traffic, a click can generate an email

Rocketseed helps drive web traffic and you can link your email media to any URL – but were you also aware that you could generate a pre-populated email as an alternative option? So if your CTA is requesting a client to “contact their account manager”, an email to the account manager, with a pre-defined subject line can be created from the click – either on the customer’s desktop or mobile phone.

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5. Link in real time to RSS feeds

If you have a blog or social media feed that you want to promote, Rocketseed can check regularly for live updates and insert the latest content dynamically into every email.

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6. The best of both worlds: deliver a consistent brand experience but automate personalised links

Rocketseed ensures consistent delivery of immaculate branding across your organisation, but can also apply different links behind the scenes. For example, all corporate signatures may have the same LinkedIn icon but, where employees have approved individual profiles, their branding may link to their own pages, whereas for others the icon will link to the corporate profile. Rocketseed personalisation functionality is dynamic and can be fully-automated.

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 7. Create dynamic banners where information changes automatically depending on who sends the email or where campaigns can be personalised based on the recipient.

Rocketseed can generate dynamic personalised banners, when you want to make a real impression with your campaigns. This automation can help increase impact and relevance, and also help promote different brands and business units in a dynamic way.

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8. Rocketseed integration with Salesforce

New customer insights from your email media can now be integrated directly with contacts in your Salesforce CRM. Engagement from new prospects can also generate leads in Salesforce.

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9. Use Rocketseed reporting to gain visibility of your contact surface with key accounts

As well as learning more about your audience and who you are emailing as a business, by using the filters in Rocketseed reporting you can drill down much further into interaction happening with your customers. From an account management perspective, you can see at the click of a button, who in your organisation communicates with your top accounts, and also how many contacts in your key customers accounts are regularly contacted by your business.

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10. Enable customers to rate your service, and get alerted to negative feedback immediately

Service rating banners implemented for customer support and/or service orientated staff is a great way to measure service levels and to identify and respond timeously to problem areas.

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