12 Things we’ve learned about email signatures

Operating exclusively in the email media and marketing space, we have literally viewed thousands of email signatures. Many clients approach us when they have exhausted all other options to successfully create and manage their email signatures. After all these years you would think that nothing would surprise me anymore, but we are still regularly amazed at what comes across our desks. Contrary to common logic, it is very often the larger, enterprise size clients that get it completely wrong. Proof that in-house marketing and design teams with substantial marketing budgets don’t always get it right! Herewith some thoughts which we … Read more

Microsoft Certification for Rocketseed Email Signatures

We’re thrilled to announce that Microsoft has formally issued Rocketseed its certification for Windows Server! As a Clikit Media email media customer making use of the Rocketseed software, it’s good news for you too. When it comes to any business offering SaaS or with a product involving IT and email, one of the keys to user satisfaction is security and peace of mind. In a rapidly changing industry, technology customers need high-quality applications they can trust. It’s exactly this trust that Microsoft certification brings to Rocketseed. This certification for Rocketseed translates to increased customer satisfaction and that’s a key requirement … Read more

Solutions for Customer Service

The insight and tools to optimise your customer service performance. The Rocketseed platform offers a variety of tools and solutions to help you evaluate and optimise your organisation’s customer service. By placing engaging banners and media into every single one-to-one email sent between employees and to customers, you can not only communicate offers and promotional messages, but also assess the performance of your staff through one-click surveys. Rocketseed offers a wide range of solutions for the management of customer service teams and the achievement of customer service success. Customer Feedback Rocketseed banners can be configured to carry one-click surveys, giving … Read more

Sports Brands Making Use Of Email Branding

Got game? Great SPORTs brands making use of Email Branding HOW OUR CLIENTS USE EMAIL MEDIA Clikit Media, along with our Partner network, work with a variety of sports clubs and associations. Whether big or small, they all benefit from email media. With email media a premier league budget is not required to get your message across. Our sports clients look to their email signatures to: • Promote events, special offers & packages • Showcase successes, awards and recommendations • Increase attendance or participation • Expand and retain membership • Grow social media communities • Secure & showcase sponsorship • … Read more

Rocketseed SME partner program expansion

Due to the efforts of our resellers the Rocketseed SME partner program offered by Clikit Media has experienced phenomenal growth during the past 5 years. Lately it has become apparent that there is a very real need from our resellers to offer the Rocketseed service to companies that exceed the mandated maximum of 100 users. The advent and uptake of cloud based email infrastructure such as Google Apps and Office 365 (as opposed to onsite infrastructure) by many companies has also simplified the process of on boarding larger clients due to the lesser technical requirements. Clikit Media is pleased to … Read more

Why does email marketing have VALUE

convincing your boss that email marketing has value [COUNTER ATTACK THESE QUESTIONS FROM YOUR BOSS] Why should we spend more time and money on it? • The ROI on email marketing is 4300% (DOUBLE that of any other digital channel). • 66% of online consumers have made a purchase as a result of an email. • It’s cost efficient. Can’t we get the same results from social? • Rather use a channel you already own and control. • Email is consensual, personal and acutely targeted. • Social and Email does not have to be in competition with each other, they can … Read more

List Builder is now fully automated!

Grow your newsletter & email marketing audience effortlessly The average email list churns by 30% every year. Not to worry, we created List Builder! Capitalise on your most trusted communication channel, every day business email, to ensure continuous growth of your email marketing & newsletter audience. THE AUTOMATED LISTBUILDER: Ensures full legal compliance Is hassle free and seamlessly integrates everyday email with your newsletter strategy Includes FREE setup & integration HOW DOES IT WORK? It’s clear, that unless you’re growing your audience, you’re missing out on a ton of marketing opportunities. List Builder keeps you connected to your customers, prospects … Read more

Email Media: 10 cool things

Go beyond signature design! Rocketseed email media can do so much more. We have rounded up our top 10 cool things your email media can do to drive results using your employee email traffic. 1. Generate real-time alerts to a designated person not just to the sender As well as alerting the sender about recipient engagement in real time, Rocketseed can also be configured to notify a specific person or team instead. So for example, if you are planning an event, all customer interest can be channelled directly to the person(s) responsible for event attendance. 2. Behavioral targeting – Serve targeted … Read more

Categories of Email Marketing: A Brief Description

We often find that when mentioning or discussing email marketing, there exists a perception that this only relates to bulk email, such as promotional mails or newsletters. This is in fact not the case. Email can be divided into three distinct categories, being Everyday Business Email Bulk Email Transactional Email. Although different in purpose, all three of these categories can and should be optimized to assist in your marketing efforts. Everyday Business Email These are the daily emails we send to customers, prospects, suppliers and partners every day using our email clients such as Outlook, Gmail, Macmail etc. Typically this … Read more

Social Media: A meeting place rather than a market place

The majority of businesses misunderstand the context of customer relationships when using social media and attempt to do the hard sell rather than seeking to engage and connect with customers. Businesses need to proactively use and market their social presence with platforms like Facebook and Twitter, ensuring social interaction with both existing and new potential clients at large. In my opinion, the primary rule of social media interaction is less “selling” and more “engaging”. Through engagement people gain confidence and trust in a company or brand and will naturally feel more comfortable in doing business with them at some time … Read more

Is your Rocketseed Mail branding all that it can be?

The Rocketseed Mail solution incorporates a host of features enabling users to optimize their everyday email communication. Very often we find that our clients are not considering all the features during the conceptualization and design stages and thus not capitalizing on all the benefits of the product. In light of the above we thought it might be apt to highlight some of the elements that we feel can add value to your email branding and marketing efforts. Banner Management Rocketseed Mail’s main feature is its multifaceted banner management system. Every time you send an email, your banner will appear when … Read more

Inovocom uses Rocketseed Mail to “communicate with confidence”

Inovocom operates two of the largest independent office supply dealer groups in Southern Africa, Office Active and Office Club. Stationers belonging to these dealer groups are independent businesses who are able to offer their customers the benefits of dealing with a national supplier, while retaining the personal touch of an independent local business. Inovocom supports the independent dealers with tools to enhance their business, which generally they are unable to afford on their own or implement from a time or technical point of view. One of the successful tools that Inovocom has introduced across the group is the Rocketseed Mail … Read more

Winelands Dental and Clikit Media – Smiles all the way!

Winelands Dental is a dental and aesthetic practice based in Stellenbosch and under the leadership of Dr Louis van Niekerk. Dr van Niekerk has built several successful practices in South Africa and the United Kingdom whilst continuing his post graduate studies. Using the latest technology, Dr van Niekerk offers a comprehensive aesthetic and dental experience that is in line with his exacting standards. Integral to this experience is the communication between Winelands Dental and their patients. The Rocketseed Mail and Rocketmailer solutions offered by Clikit Media ensures that Winelands Dental is able to optimize all email communication to patients, ensuring … Read more

Kim Ikel & Clikit Media: Partners through trust

Kim Ikel has gained success and respect as a certified and professional Life & Business coach. Specialising in training, workshops and coaching – the results have been commendable and labelled as ‘life-changing’. Building rapport and a sound trust relationship with clients from inception is vital in a Coaching relationship. The Rocketseed Mail branding & marketing tool undoubtedly underwrites this principle. In the process of coaching individuals and companies toward success, a dynamic brand profile is a definite benefit. Immediate trust and brand elevation is ensured through the Clikit Media product, and Kim, who coaches Sales & Management teams as well … Read more

Ryk Neethling Swimming Schools (RNSS) and Rocketseed Mail – A winning combination!

Ryk Neethling Swimming Schools (RNSS) operate at various venues across South Africa. It is important for Ryk and his team to deliver, not only consistent branding on all their everyday emails, but also to communicate relevant information effectively to recipients. The centralized control and compliancy that Clikit Media delivers via their patented Rocketseed Mail solution made Rocketseed Mail the obvious choice to fulfill this need. By inserting targeted and measurable campaigns into every business email, RNSS have optimized their most trusted form of communication – their everyday business email. “As a four time Olympian I understand the importance of consistently … Read more

Are you ready for mobile? Your customers are…

In digital marketing, the golden rule is to always start with what you own, make it work harder and better for you, and then expand. Self-owned media includes your website and email. You already know that using every day email branding is a powerful marketing tool to drive traffic to your website, social media platforms and newsletter subscriptions. But, and this is a big BUT, did you know that up to 35% of emails get opened on mobile?! Given statistics and consumer behavior across the globe, it would be safe to say that, 2012 will probably turn out to have … Read more

Protect your online reputation

Online reputation management (ORM) has become critical for most companies or establishments in their public relations strategy. With the advent and entrenchment of Social Media even more online conversations are happening today. At this moment, are you aware of what is being said about your brand or your company? Whether right or wrong, what is being said online will undoubtedly have a major influence on how others perceive your company. I am of the opinion that online reputation is one of the biggest dangers for any company’s future success. A negative review or comment about your business can cause serious … Read more

If branding doesn’t matter, what’s up with peacocks?

5 ways to maintain a strong brand in a tight economy. If you are a business, a product, or even an individual, your branding matters. The truth is that first impressions DO count, so creating and maintaining a strong brand is crucial to how you present yourself and your company. But times are hard and you may be pressed to find budget for developing/maintaining your brand, so we’ve put together a list of things you do can do right now, on a low budget, to supplement your marketing and promote your brand. Like most things, if you set up a … Read more

Clikit Media appointed as sole distributor

Here we are at last. For those of you not yet in the know. Clikit Media has been appointed as the Sole distributor for Rocketseed Mail, Rocketmailer & RocketLink to the SME market in Southern Africa (If you’re confused, please read the initial Rocketseed press release here). This is our first communication under the new Clikit Media brand and we hope you are as excited as we are. The journey will be a memorable one. For all practical purposes, it is business as usual. We have worked hard over the last couple of months to ensure that this transition is … Read more