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Social media or email marketing – which one offers the most bang for my digital marketing buck? This is asked by many a business leader and digital marketer in Kenya and Africa. The answer, of course, is not as simple as one or the other.
We have compiled a few stats which we feel is necessary to know and plan around when making use of Email Marketing… and they are VERY interesting!
Nothing can be more annoying than when an unwanted newsletter pops up into your inbox at the most inconvenient time, especially if your emails are already flooded, you are facing that dreaded work deadline or it is something that you are just not interested in. We suggest that you don’t give the same experience to your customers.