Clikit’s Email Signature Marketing solution incorporates a host of features enabling users to optimize their everyday email communication. Very often we find that our clients are not considering all the features during the conceptualization and design stages and thus not capitalizing on all the benefits of the product. In light of the above we thought it might be apt to highlight some email signature management features that we feel can add value to your email branding and marketing efforts.
Signature Elements
The signature component within your emails is the info hub, and apart from containing the obvious and essential business card details there are various other elements that can be incorporated.
01. View Map/Get Directions
If customers/clients visit your premises this is an easy way to direct them. Supply a link to a platform such as Google maps or to a directions section on your website. If you have more than one branch or location this can be individualized.
02. V-Cards
A great way to allow recipients to save your contact details without the hassle of retyping everything. Recipient clicks on the “save my details” link and immediately all the contact details are saved in their address book or contacts folder on their PC or mobile device.
03. Newsletter registration
The importance of newsletters as a marketing tool is well established. Ensuring that you expand your subscriber base is crucial and an easy and effective way of doing so is by incorporating a “newsletter registration” link in your emails. Not only is the recipient informed as to the existence of this service but it also allows for hassle free subscription.
04. Social Media
If your company is actively pursuing a Social Media presence, then this a great way to get those “likes” and “follows”. Simply incorporate Social Media links in your signature and ensure that recipients are easily pointed to the right platform to engage with you.
Combining email marketing and social media will result in stronger bonds with your customers.
05. Showcase associations, affiliations, partnerships and awards
Create trust and confidence in your brand by ensuring your email recipients are aware of your standing within your industry and the successes you’ve achieved.
06. Personalised links
The personalisation functionality is dynamic and can be fully-automated. For example, all corporate signatures may have the same LinkedIn icon but, where employees have approved individual profiles, their branding may link to their own pages, whereas for others the icon will link to the corporate profile.
07. Audio and Video
The options are unlimited; and video tours, pod casts, instructional videos or even your latest adverts are suddenly at your clients’ finger tips. The benefits of engaging on this level are well proven.
08. Download
Supply links to documents such as brochures, catalogues, application forms etc. Host these on your website or use one of the many free platforms available.
09. Photo Signatures
Optionally insert profile photos in your signature.
10. Disclaimers
Insert dynamic email disclaimers or a link to a company communication disclaimer hosted on your website.
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Liselle heads up the Design team @ Clikit Media. She is an award winning multidisciplinary designer with more than 15 years of industry experience. She is passionate about everything creative – especially typography, imagery and digital branding solutions for new and existing brands. Her work & life transcends style and bursts with colour and creativity.
In her spare time she is an avid reader, enthusiastic trail runner and dabbles in the culinary and fashion design fields. While she is a dog lover by nature, she gets along with people equally well. More importantly it is no surprise that she is a Pisces which shines through in her artistic and intuitive traits.
